TSI STINT

OBJECTIVE:

qDb ,DBSR Management

qTerritory planning & Inventory Planning

qZOOM and PDA Compliance

qAchieving Primary and Secondary Targets

LEARNING:

qTSI Responsibilities

qMotivating DBSRs

qManage Program Outlets

qClaims

TSI DUTIES

qPlan IMS/Shipment

qTracking Program Outlets (Saral, Vision and Udaan ) Performance

qInventory Management and Manage Claims

qMarket working with DBSR

qDaily Update on DBSR Performance

qWeekly DBSR Targets and Tracking Performance Beat wise

qTSI,DB Incentive Structure

qUnderstanding and Handling Trackers

   

Day of a TSI

qPlan (At Distribution Point) IMS with DBSR ,Primary with DB, Follow up with CFA

qDo(In the Market)

qAction(Evaluation),Analyze Reports, Update DBSRs their  BTG, Achievements

Key Deliverables

q100% Primary and Secondary Targets

qDriving Priorities and MSL Activations

Vision/Udan

Outlet Universe=

Month Budget=

Contribution=

Run Rate=

KEY OBSERVATIONS & FINDING'S

vNo latest Product Detailers leading to Less Range Selling

   Action :Update Regularly Their Brand Wise ECO ,Target vs ACHMT

vDBSRs Required Training

   Action : Regular Market Working

vFocus on Phasing was Less

   Action :Beat Wise Targeting and More Focus on Phasing

RECOMMENDATIONS

qSchemes should be in Percentages because MRP Changes affect the Scheme Dilution.

            E.g:  Veet 25 g -  60INR (54.54),  63INR (57.27)            

               Present   Scheme:    144pcsè375INR         è4.7%  over 60 INR   

                                    60*144 pcs è8640 -375 = 8265         è4.7% =8233.9

                                    63*144 pcs è9072 – 375 = 8697        è4.7%=8645.6

qInstant Program Payouts.

Sri sai agencies , HYD

- ON DECEMBER 24, 2017 - NO COMMENTS

Prasadz Marketing ,HYD Past Data Nov'17:

Turn Over = 2,55,00,000

Vision = 75,00,000=29%
Udaan = 45,00,000=18%
Rest Of Trade = 135,00,000=53%

Sri Sai Agencies

- ON DECEMBER 22, 2017 - 

Kumar
Amberpet
Ramanthapur
Hayat Nagar
SBH Colony
RK Puram
LB Nagar

Yadagiri
Nallakunta(Gold)
Ibrahimpatnam
Vanasthalipuram(Gold)
Snehapuri Colony
Nagole

Kondal
Tilak Nagar(Shivam Road)
Ramanthapur Road No. 8
Kamala Nagar
BN Reddy Nagar
Saroor Nagar
Mansoorabad


Retail Outlets :
Gold Outlets :
Pharma Outlets :
Beat. Biz :
Run Rate:
Last Year Same Month :


Pharma Contribution = 20%       Margin = 7%
Non-Pharma Contribution = 80%    Margin = 5%


17% Biz Contribution from Wholesale Channel ,CD = 2%
80% Biz Contribution from Retail Channel ,CD = 1%
3% Biz Contribution from Balance Retail Channel ,CD = 0%
i.e For  100% Biz Contribution  CD = 1%
CD = 1% via Formula" =SumProduct( (17%+80%+3%)*(2%+1%+0%))"