Classification :
Grocery ==>
Titanium (1 00 000)
Silver (15 000) Gold (35 000) Platinum (50 000)
Self Select ==>
Titanium (60 000)
Silver (15 000) Gold (35 000) Platinum (50 000)
Pharmacy(Chemist) ==>
Titanium (60 000)
Silver (10 000) Gold (20 000) Platinum (30 000)
Element 1 = Window 1 = Dettol = 15 Points
Element 2 = Window 2 = Van WHT = 15 Points
Element 3,4 = Shelf Role 1 ,2 = D / H / L / V = 15 Points *2
Norms:
Grocery
Element 1 : Dettol Window Element 2 : Harpic / Vanish Wht Window
Element 3 : Mrt Window Element 4 : Shelf Dressing
Grocery Monthly Rental:
Silver =400 Gold=1000 Platinum = 2000
Pharmacy
Element 1 : Dettol Window Element 2 : Durex Window
Element 3 : Moov Window Element 4 : Durex Parasite
Pharmacy Monthly Rental:
Silver =400 Gold=1000 Platinum = 2000
Self Select Stores
Element 1 : DLS Shelf Kit Element 2 : Harpic Shelf Kit
Element 3 : Lizol Shelf Kit Element 4 : Veet Shelf Kit
Self Select Stores Monthly Rental:
Gold=1000 Platinum = 2000
**For Titanium Stores ,Additional Rent = 1000 INR on Secondary Assets be paid.
Self Select :
Distribution : Increase MSL from 72% to 80 % ==> 40 Points
Primary Visibility :Category Dressing : DTT/HRP/LYZ/VEET ==> 40 Points
Secondary Assets: DHS PARASITE (HRP HYG) BLOCKS CLIP STRIP ==> 20 Points
Grocery :
Distribution : Increase MSL from 75% to 80 % ==> 40 Points
Secondary Visibility :3 Permanent Windows: DTT/HRP/MRT ==> 45 Points
Primary Visibility : (Shelf )DTT/HRP/LYZ ==> 15 Points
PHARMA:
Distribution : Increase MSL from 75% to 80 % ==> 40 Points
Secondary Visibility :3 Permanent Windows: DTT/DUREX/MOOV==> 45 Points
Secondary Assets : DUREX HANGER ==> 15 Points
THREE VERTICAL WINDOWS 4 - 5 FT FROM GROUND
THREE WINDOWS HEIGHT = 4 FT , WIDTH = 1.2 FT
Payout:
Visibility:
15points per Element : 15*4 : 60 Points
MSL( >=80%) : 40 Points
Growth Over Last Year : >= 20% (Q4=24% Fixed)
Total Quarterly Payout:
Visibility Rental As Per Program
1% on business for Target Achievement i.e on >=20% Growth
>=80% MSL Compliance will get 0.5% of business
VISION SARAL
Only One DTT Window
Quarterly Rental = 500
Target = 25% growth in Quarter
Target Achievement = 1% of business
70% MSL Achievement = 0.5% of business
Grocery ==>
Titanium (1 00 000)
Silver (15 000) Gold (35 000) Platinum (50 000)
Self Select ==>
Titanium (60 000)
Silver (15 000) Gold (35 000) Platinum (50 000)
Pharmacy(Chemist) ==>
Titanium (60 000)
Silver (10 000) Gold (20 000) Platinum (30 000)
Element 1 = Window 1 = Dettol = 15 Points
Element 2 = Window 2 = Van WHT = 15 Points
Element 3,4 = Shelf Role 1 ,2 = D / H / L / V = 15 Points *2
Norms:
Grocery
Element 1 : Dettol Window Element 2 : Harpic / Vanish Wht Window
Element 3 : Mrt Window Element 4 : Shelf Dressing
Grocery Monthly Rental:
Silver =400 Gold=1000 Platinum = 2000
Pharmacy
Element 1 : Dettol Window Element 2 : Durex Window
Element 3 : Moov Window Element 4 : Durex Parasite
Pharmacy Monthly Rental:
Silver =400 Gold=1000 Platinum = 2000
Self Select Stores
Element 1 : DLS Shelf Kit Element 2 : Harpic Shelf Kit
Element 3 : Lizol Shelf Kit Element 4 : Veet Shelf Kit
Self Select Stores Monthly Rental:
Gold=1000 Platinum = 2000
**For Titanium Stores ,Additional Rent = 1000 INR on Secondary Assets be paid.
Self Select :
Distribution : Increase MSL from 72% to 80 % ==> 40 Points
Primary Visibility :Category Dressing : DTT/HRP/LYZ/VEET ==> 40 Points
Secondary Assets: DHS PARASITE (HRP HYG) BLOCKS CLIP STRIP ==> 20 Points
Grocery :
Distribution : Increase MSL from 75% to 80 % ==> 40 Points
Secondary Visibility :3 Permanent Windows: DTT/HRP/MRT ==> 45 Points
Primary Visibility : (Shelf )DTT/HRP/LYZ ==> 15 Points
PHARMA:
Distribution : Increase MSL from 75% to 80 % ==> 40 Points
Secondary Visibility :3 Permanent Windows: DTT/DUREX/MOOV==> 45 Points
Secondary Assets : DUREX HANGER ==> 15 Points
THREE VERTICAL WINDOWS 4 - 5 FT FROM GROUND
THREE WINDOWS HEIGHT = 4 FT , WIDTH = 1.2 FT
Payout:
Visibility:
15points per Element : 15*4 : 60 Points
MSL( >=80%) : 40 Points
Growth Over Last Year : >= 20% (Q4=24% Fixed)
Total Quarterly Payout:
Visibility Rental As Per Program
1% on business for Target Achievement i.e on >=20% Growth
>=80% MSL Compliance will get 0.5% of business
VISION SARAL
Only One DTT Window
Quarterly Rental = 500
Target = 25% growth in Quarter
Target Achievement = 1% of business
70% MSL Achievement = 0.5% of business
No comments:
Post a Comment